B Raghavendran, Managing Director, Partner Organisation, Cisco India and SAARC, shares Cisco's channel enablement programs and directions for its partners What have been the key highlights of 2019, and how will 2020 be an important year for the IT channel industry? We have seen more disruptions in the channel ecosystem over the past year than the industry has witnessed in the last decade. If we look back at 2019, we left no stone unturned to help our channel partners capitalise on the opportunities created by digital technologies. The evolution of our partner programs reflects our continued commitment to improving the overall partner experience, strengthening our joint go-to-market initiatives, and ultimately ensuring our partners' success in a dynamic and rapidly digitising ecosystem. We have been focused on helping our partners differentiate themselves while ultimately creating value. The transition towards a software and subscription-oriented strategy puts partners in an ideal position to capitalise on customers' desire to establish, expand, and accelerate multi-cloud and hybrid-cloud-based digital transformation initiatives.